Sunday, 18 July 2010

What a difference a word makes

I went to San Francisco a few weeks ago and this plaque drew my attention. It does not say "Welcome to San Francisco Suites" but "Welcome back to San Francisco Suites". And this little added word, "back", implies a lot. It tells of an hotel where clients come back; it says that long terms clients are special and more than welcomed.

We have to write artist's statements and marketing material. Do we make every word count?

1 comment:

Patrice said...

I Love this! I'm going to start using "Welcome back to Art of Aloha!" in my marketing materials. Thank you for sharing!